Social Media Marketing – A Guide
Social Media Marketing is a process to gain traffic on your Blog or Website through various social media platforms.
We all know what exactly Social Media is; I don’t think I need to tell you what social media is & how big it is. It has spread faster over the past 10 years.
On an average, a normal individual spends at least 45 minutes to an hour on social media. However, it may be more than that. Moreover according to a survey by 2020 the use of social media will increase by 18%- 21%.
People can’t stay away from social media.
We are addicted to mobile phones and social media platforms that our obsession is now known as Nomophobia. It’s the fear of not being near your mobile phone.
Being a child of 10 years to 65-year-old people are using social media. No doubt it brought a change & development in the society.
Social media is one of the best ways to target the required audience.
There are multiple social media platforms. one rules with videos, another with blogs & articles but at the end picture dominates.
But why Social Media Marketing?
We all just go with the flow, right?
There’s a hype about social media. It gives enormous traffic.
Absolutely! It does give.
But is it that simple, do you really think so?
Social Media Marketing is a procedure wherein you make a social media strategy, target the audience, plan & then execute.
It’s a great way to market yourself and your project as it’s a free marketing tool. Moreover, it’s not possible for an individual to go to a particular website and market as social media has brought it to ease.
Be it a blog, a small scale industry, Hospitality, Pharma, Manufacturing, Retail, Events or any industry, you just name it. Yes, we all do social media marketing to get traffic & moreover to generate revenue.
Here, I am going to share the top social media platforms which helps you to get quality & quantity traffic.
Before we proceed let’s get to know some social media key terms.
Hashtag: It’s a type of metadata tag used by Twitter, Instagram, Facebook etc. It can be a word, a phrase, a letter or digit followed by ‘#’ pound sign. Users use a hashtag to create an archive which contains all the contents of that particular field.
Content: Whatever you post, it can be a tweet, status, image or video is a content. The different platform runs with different content.
Share: You create content, publish it and people will read but within your contact. That’s good but the reach is limited until your content is being shared. You have heard ‘Sharing is Caring’ that’s what happens when people share your content & you engage traffic.
Engagement: It can be a like, a comment, a share, an invite or a recommend which means people interact with your published content.
Now, let’s move on social media platforms.
Mark Zuckerburg & his fellow colleagues launched Facebook in February 2004 but only limited to Harvard University. Later, in 2006 it was launched worldwide.
It ruled over other social media platforms and it’s the world’s biggest social media platform.
There are approximate 2.27 billion monthly active Facebook users & on top of that 1.4 billion daily active users. It’s huge!
Facebook gives you the freedom to reach the depth of the audience which means you can target your ideal customer.
What do you want to do with your traffic?
Facebook gives you multiple options when creating an ad campaign. You can drive your traffic to your website, promote your Facebook page, drive conversion, get engagement on your post.
You can choose your ideal target based on age, location, device, gender & language. Moreover, you can also choose demographics, interest, behaviours to modify your search target.
Facebook gives you an option to choose among carousel, single image, slideshow, single video formats to display your ads.
Instagram was launched in October 2010 exclusively on iOS. In April 2012, the Android version was released. It was created by Kevin Systrom & Mike Kreiger.
It’s a photo & video sharing social networking platform owned by Facebook. This app allows you to upload pictures & videos and edit with various filters.
The app dominated and growth was enormous.
In 2018, Instagram crossed over 1 Billion+ users.
Likewise, Instagram has emerged as one of the popular social networking apps having the highest engagement rate.
Using ‘hashtag’ and location you can reach to the targeted audience. Instagram is all about pictures & videos.
Twitter was launched in 2006. The bluebird icon allowed users to write within 140 characters.
It started in The USA, say as a piece of online news & social networking tool where people used to interact with messages & post known as ‘tweet‘.
In 2012 Twitter gained popularity worldwide. It allows you to like, tweet & retweet tweets.
Twitter has more than 340 million active users worldwide, moreover, the microblogging platform allows you to tweet in 280 characters on your public or private feed.
It became one of the biggest debate happening platform. Twitter has emerged as one of the biggest platforms for celebrities, politicians, sportsmen to connect with the audience in real time.
Google+ came into existence in 2011 which basically replaced Google Buzz.
Some say Google+ was Google’s counterattack to Facebook.
In a short span of 7 years, it managed to reach approximately 395 million daily users & around 2 billion registered user.
However, Google+ could not manage to get user engagement as compared to other social media platforms which led to a transformation in the user interface. Later on, Google+ came with a new user interface.
Google+ allows you to post pictures, videos, links and also an option of event & polls.
LinkedIn is one of the oldest professional social networking platforms. It was launched in 2003.
Being the oldest social media platform LinkedIn has approximately 200 million are monthly active users. Above all, 590 million registered users.
LinkedIn is majorly a business platform. It’s all about being professional. You can upload your resume for companies to shortlist or post a job, run your own advertisement.
If you have a B2B business, you are at the best place for your advertisements.
Pinterest entered in 2010.
In its 8 years of a span, Pinterest reached around 250 million monthly active users. You will be amazed to know that approximately 82% of monthly users are female.
Pinterest is all about Pins & Boards. You can upload, save & sort images known as pins. Boards are a collection of pins or content say pictures or videos.
It is one of the best social media platforms if your target audience is majorly women.
Pinterest doesn’t make you great money however, the quality of lead you get is high-quality.
We all are familiar with Question & Answers but it lasted to school & college.
Quora was developed by two former Facebook employees in 2009 and launched in 2010.
Quora is the Question & Answer platform on the internet wherein the user asks questions and users in the community can answer them. A user can Upvote the answer to ensure the best answer lists on top.
Approximately 200 million users joined Quora. Users share their blog, website and work to drive traffic. But only the quality answers rank or say lists on top.
Reddit is a web discussion platform. It allows users to submit contents such as articles, links, images which are then reviewed by other users & voted up and down.
The articles are listed by subjects or say topic like music, politics, movies, games, books, technology etc.
Since 2005, It has approximately 545 million active monthly users out of which somewhere around 300 million users are from The United States.
You can use Reddit to increase brand awareness.
Reddit has two such an amazing feature known as AMA’s (Ask Me Anything) & the voting feature. Users can upvote & downvote links & comment.
Tumblr is a microblogging platform founded in 2007.
It allows users to post multimedia & other content in form of a short blog hosting approximately 450 million blogs. It gives you a feature like a dashboard somehow similar to WordPress, queue, tags & HTML tagging.
Tumblr has more than 160 billion published posts and around 400 million blogs.
- By sharing your content or links on these social media platforms you can drive quality traffic but it does not end here.
- Social Media Marketing plays a vital role in the entire Digital Marketing process. In other words, you can say it’s a backbone of Digital Marketing.
- You know which platform has the maximum audience & you need to make your presence.
Note* – Content always plays a vital role in social media marketing.