Understanding The Basics Of Digital Marketing

There are two ways of marketing, the one which has been followed from several years is Traditional Marketing & now the trending is Digital Marketing. It is the future of marketing. 

What is Digital Marketing?

Digital Marketing is one of the fastest-growing industry in the world, also known as ‘Online Marketing,’ ‘Internet Marketing’ & ‘Web Marketing.’

It gained popularity over the past two decades.

Digital marketing is one of the most challenging, exciting & fast-growing industries you can work in and I bet you won’t get bored.

Let’s go ahead and see what exactly, Digital Marketing is.

Digital Marketing is a concept of marketing or promoting a brand, product or business through various forms of electronic media which include internet, but also with mobile phones, display advertising, and another digital medium.

Digital Marketing is a broad concept having several modules.

  1. Search Engine Optimization (SEO)
  2. Social Media Marketing (SMM)
  3. Content Marketing
  4. Pay-per-click Advertising (PPC)
  5. Mobile Marketing
  6. Email Marketing
  7. Affiliate Marketing

These are the various modules which together accelerates Digital Marketing. It’s a vast but straightforward concept.

Ever wondered Why Digital Marketing?

Do you remember billboards?

Of course, we do!

BMW Billboard

BMW Billboard

How many of us will stand by a billboard or a banner on the road?

Not a single passenger will take time looking at the billboard moreover the so-called young generation likewise will be looking at their mobile phones. Don’t believe me try it.

There are a lot of companies, brands, and groups which uses billboards nowadays but unfortunately, it’s dead.

Because it’s costly, time-consuming and requires workforce, on the other hand, digital marketing requires less time, less money, and it can be done single-handedly.

That’s the reason people prefer digital mode over traditional.

By all means, Digital Marketing is accepted & appreciated because of its ease, which saves time, money, efficiency & workforce.

It helps you not only build a compelling career you can kick-start your career as a freelancer. It’s a field wherein you learn more doing it practical rather than focusing on theoretical knowledge. 

Because nowadays, the market requires knowledge & experience. No doubt that it’s a very vast field and you need to update yourself to be in the market.

Digital Marketing is divided into two parts Inbound marketing & Outbound marketing.

Inbound Marketing

Inbound Marketing is a technique of using content marketing, social media marketing & search engines to promote a particular website, products, or services.

It is a trust-building technique by providing relevant information to customers & improve their experiences. Compared to Outbound Marketing, it is also cost-effective because any content uploaded on the internet stays forever and keeps driving traffic.

SEO, SEM, SMM, Email marketing, PPC, Content Marketing, Affiliate marketing results in inbound marketing.

Outbound Marketing

Outbound Marketing is the traditional form of marketing using digital techniques like digital hoarding boards, TV ads & radio.

It is costly compared to inbound marketing because of physical media.

Implementing outbound & inbound marketing together results in an effective result.

Digital Marketing is crucial as it allows users to access the information from anywhere & anytime. Moreover, it also allows users to express their experience of a product or brand.

In simple words freedom to write and express digitally.


Digital Marketing is the future of marketing. If you have to be on top in your market then you need to have a good understanding of digital marketing strategies and a sense to apply it in the right way.


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