Digital marketing trends are going to change in 2019. I don’t need to tell you what Digital Marketing is, Right?
It’s a big deep-sea & one of the fastest and the most challenging industry in the current period.
Digital marketing has emerged in the past two decades, and it’s trending and evolving.
Every year, new technologies evolve, some go viral, and some stay muffled & this will continue to happen every year. The goal of marketing & digital marketing is almost the same; to get and keep your audience attention.
Digital marketing trends are changing, and that’s where you need to be leveraging.
Wondering How? Let’s see how digital marketing is going to change in 2019 & you need to leverage and adjust your strategy as well to practice in the right way.
Here are 5 digital marketing trends for 2019.
- SSL Certificate
- Voice Assistant
- Video is Trending
- Content will be the King
You might have encountered websites indicating HTTP: & HTTPS: but what’s the difference. HTTP indicates for HyperText Transfer Protocol and HTTPS for HyperText Transfer Protocol Secure.
The protocol over which the data is sent between the website & the browser you are connected to. The ‘S’ at the end of the HTTP’S’ stands for ‘Secure.’ It means the communication between your browser and website is encrypted or in simple words, say the data sent is safe & secure.
If your website or blog has HTTP: you should not enter any sensitive information on this site such as passwords, credit, or debit cards because it may be hacked.
In 2019, you need to make sure that your website or blog has an SSL certificate because it will be the first thing to be crawled by the search engines spiders or bot.
In case your website or blog does not have SSL certificates you would not be able to place any ads on your website & moreover it won’t support the voice search.
So higher to possess an SSL certificate because it will impact your website ranking within the search engine result page.
Alexa, play me a track of sleep music.
Hey Siri, find me a flight to New York.
Talking is one of the best ways to interact. Thanks to Google, Alexa & Siri as verbal communication with devices continues to evolve.
By the end of 2018, around 20% of the users found using a voice assistant. They search for using their voice and get the results.
This is going to be one of the significant turning points in 2019 in the digital marketing field as the use of voice assistant is going to reach up to 30% – 35% & by 2020 it will be around 50%.
A voice search is entirely different from typing a query on search engines. The audio queries are longer, and you would not know the behavior of the user using the voice assistant.
The primary difference between a text-based query and voice search is; a text-based query shows you a list in the search engine result page, but when someone asks a device to search for a query, the device replies verbally and shows a few options, say limited.
It means that a voice search is going to be challenging and requires a different approach. Moreover, it’s an area in the digital marketing field, which can’t be ignored as people are approaching it more than ever.
Video is Trending
Video tops the list in content marketing. Videos are more reliable and interactive, especially when it’s live video.
It started somewhere in 2016, and it’s not wrong to say that video has changed the entire marketing strategy & it is going to trend in 2019 as well for digital marketing.
In a video, you can share a lot more information in a short span. When it comes to videos; you get the unboxing, pros & cons, Q&A, live, demos, vlogs, animated, behind the scene, and much more.
There are various platforms for video content such as YouTube, Facebook Live, Instagram Live, Periscope, Vine, etc.
There are a lot of YouTubers in the world who earns enormously, and the best thing is you can start it from your mobile phone.
By 2019, video traffic will account for around 70%-80%. So if you skip out in video marketing, you are limiting your reach.
A chatbot is one of the emergings, and essential application in digital marketing & will continue to be in 2019. It is mostly used in customer service to communicate with the users with their requirements.
These virtual assistants offer outstanding customer service, give answers promptly, recall the conversation & most important it doesn’t lose patience.
The chatbot is an artificial intelligence which can be embedded & used through any messaging application but most importantly, it behaves like a human, and that’s why they are reliable.
But that doesn’t mean that human conversation is going to end; it is used to remove complex social conversations. They can help them are improving but still enhancing and evolving.
Content will be the King
Content is the King and will remain the king. It’s 2019, and you can’t take a risk with your content. Right?
Content Marketing continues to be an essential part of digital marketing. The content quality is always going to matter. Content doesn’t mean just text; it can be an image, video, infographics, link, etc.
Whenever you create content, to make sure it is unique and relevant, if not, then it’s of no use.
Add pictures – pictures say more. ‘A picture is a poem without words.’ True!
Not just a picture use relevant videos to your niche or topic.
Do not forget the 3W’s while creating content. Who? What? & Why? You may get several challenges while creating content as well as in content marketing. But it’s just you who can tackle and master.
While there are other tactics as well, but these are the five on which I will be converging, and I want you to follow as well.
Three best way to stand out of the crowd is:
- Build a brand.
- Be unique, provide relevant & authentic content.
- Tell a great story.
As we all know you need to be a step ahead to be on the top of any business, the same goes with digital marketing. These digital marketing trends are going to make their own space in the market and no wonder it’s really good if you start implementing these today.