Search engine optimization (SEO) has been around since the time the internet is in public. SEO is done to reach new audiences, rank your website on the search engine result page, drive traffic & increase authority.
But SEO is not the same anymore, as the time changed, the strategies of SEO has changed as well.
SEO is not just about writing great content; it’s a combinational structure of content, backlinks, HTML tags, and many more. Basically, SEO is divided into two segments:
- On-Page SEO
- Off-Page SEO
On-Page and Off-Page SEO both are crucial for a successful SEO campaign.
In this article, you will get to know about On-page and Off-Page SEO & their importance.
Let’s dive in!
What is On-Page SEO?
On-Page SEO is a technique which involves all the ‘on-site’ method, which you can imply to ensure a web-page to rank in the search engine result page.
Basically, it refers to improve the quality of a web-page through content and technical elements.
The more On-Page SEO you do for your website or blog, the more relevant traffic you will get on your website or blog.
On-Page SEO factors:
Keywords are the very primary element through which you can rank your article. A Keyword is the search term through which a user searches on the search engine to find information.
Earlier, ‘Keyword Stuffing’ was one of the easiest ways to drive traffic on a website which includes repeating the essential keywords in an article or web-page. Since Google updated its algorithm, ‘Keyword Stuffing’ is blacklisted from SEO terminology.
Nowadays, the focus has shifted towards long-tail keywords as you get a more specific & relevant result.
For example, let’s take a generic term – ‘Adidas originals white sneakers’ which has a search volume of (880/month) with 12,30,00,000 of relevant search pages found by Google as compared to ‘Adidas sneakers’ with a search volume of (1,65,000/month) with 50,30,00,000 relevant search pages.
In contrast, ‘Adidas originals white sneakers’ gives a much more specific result than ‘Adidas sneakers.’
Always start with the keyword; the title tag is the most crucial factor of On-Page SEO.
A title tag is also called as SEO title or page title, and it’s the title page which gets displayed in the search engine result page.
A title tag is essential to rank your article for the following keyword & make the user click through your article.
Remember, always use your keyword in the title tag, each title tag should be unique and within 60 characters of length.
Google gives a lot more importance on URL, so avoid using UGLY or long URL.
A well-structured URL makes it easier for search engines to crawl from one page to another.
The URL structure should contain your keywords as it is crucial when the search engine determines how relevant the page is as compared to the query searched.
An example of well-structured URL – ‘https;//www.adidas.com/us/original-shoes‘ compared to ‘https://www.adidas.com/us/original123/nmr-1db’.
The URL containing ‘original-shoes’ is more precise and structured than the one with ‘original123/nmr-1db’.
Meta description indicates what your page or post about in the search engine result page is.
It’s a short and vivid description within 160 characters which appears just below the title followed by URL.
Internal links are used to navigate users to its sub-category or related page or post. It also helps the search engine to index the pages and understand your website.
Each page or post on your website should link to the sub-category or homepage as it also reduces bounce rate on your website.
Page Load Speed
Page load speed is an essential factor in On-Page SEO as slow loading pages increase the bounce rate. Moreover, users expect a fast and responsive page, say to load within 2 seconds.
The websites having slow loading pages also affects the ranking, so it’s important to ensure a fast-loading page.
“A picture is worth a thousand words.” ALT text is an alternative text which provides search engines information about the images.
It should be specific and descriptive of the content containing the keyword or a phrase.
Importance of On-Page SEO
In recent years, there are several other online marketing channels in the market.
Some shifted their campaigns like social media marketing and started dropping the SEO efforts before analyzing the real data.
As many people are diving towards social media marketing, they think that SEO is of no use assuming that “SEO is dead.”
If you are also one of them and think that On-Page SEO is not a relevant factor in driving the traffic, then my friend you are wrong and committing a huge mistake.
SEO is not dead, and it is still one of the vital factor driving organic traffic to the websites.
According to a report by Forrester Research, On-Page SEO is an integral part of driving organic traffic. The report below indicates the natural search engine result (Google or Bing) still sits on top.
That is why On-Page SEO is important if you want to drive organic traffic on your website. However, that does not mean you have to focus on On-Page SEO and drop others altogether.
We all know SEO is a long-time technique, so you need to explore the other ways to drive traffic with SEO to get the best result.
What is Off-Page SEO?
Off-Page SEO is all the practice which you do outside your website to increase the ranking of the website or a page on the search engine result page.
Yes, creating a backlink is an integral part of Off-Page SEO, but It is not all about creating backlinks to your website. It is beyond that.
Off-Page SEO factors:
Backlinks are called to be at the heart of Off-Page SEO.
When you say Off-Page SEO, the first thing that comes in mind is creating high-quality backlinks.
Link building can be specified in three ways:
- Natural links
- Manual links
- Self-created links
Natural links are the links which are created editorially by a different editor or blogger. For example, a fashion blogger is adding a link to his/her favorite fashion or shopping website is a natural link.
Manual links are the links wherein you approach a blogger or influencer to share your content. For example, if you are a tech blogger and you wrote an article on “how to write a great blog post,” and you send out several emails to other bloggers or influencers mentioning:
“Hey, I saw your post on writing a blog post. I have written a similar article and the topics covered are …xyz… Have a look at my article and I would really appreciate if you will share my content.
Self-created links are basically the internal linking. These are the links of the post related to the current post.
Link building is one of the most important factors in Off-Page SEO.
You can also create links by guest posts and forum commenting,
Domain authority plays a vital role in any website’s rank in the search engine result page.
It is ranked from 1-100 and determined how trustworthy your website is (1 being the worst and 100 being the best).
Domain authority is one of the main factors that indicate how well your website will rank in the search engine result page.
A new website will rank between 1-10, websites ranking between 30-40 are considered as competitive, the websites ranking above 50 are good, and so on. It takes years and years to get high domain authority.
The higher the website’s domain authority is meant to be generating quality backlinks and the number of social shares.
Social bookmarking is mostly sharing your contents of high PR websites like StumbleUpon, Reddit, Scoop.it depending upon your niche.
It is not popular nowadays as used to be, but still, you can drive good traffic by sharing your contents.
Importance of Off-Page SEO
Now, I believe you understood what Off-Page SEO is; it is not just a link building technique.
Off-Page SEO is essential to identify how the user perceives your website, and it’s all about building a brand.
It is more important for business exposure and reputation among your audience and competitors… how well you have maintained the quality.
Through Off-Page SEO, you get more social media mentions and more visits, which increases your online search and presence.
However, Off-Page SEO is said to be a supporting hand of On-Page SEO, but it also helps you to get a better page rank.
Let’s Wrap This Up!
On-Page & Off-Page SEO both are an important factor in any website’s ranking.
On-Page helps search engines understand your website better, how relevant it is, and how well structured & optimized your website is.
Off-Page SEO is essential, no matter what kind of website you have, but clearly it is not about building links.
Domain authority and social bookmarking are essential too.